| put all pictures into basket | slideview | tableview | listview |
Kyaku-Hik , The customer puller in Japan - The ancient trading show by Daniele Mattioli
Japan has been always a country which experienced the isolation by creating interesting phenomenon. In the year of the permanent recession which hit Japan since more than 10 years is easy to see a colorful way to attract customer in many of the main shopping district of Tokyo but as well in many other part of the country. The Kyaku-Hik (customer pullers) are young energetic people who are placed outside shops with the duty to scream at people, attracting them to come and visit and take advantage of the many offers and also to fight the competition with other business. The way perhaps comes from the strong sense of commitment and also an old tradition to present product and an ancient vision of trading which still is strong in many Asian countries. Most of the time the "kyaky-hik" are low paid, students make their living , jobless people or even shop owners which are personally contributing to the success of their business. Mostly the "kyaku-hik" are promoting electronic devices, mobile phones, computer but also restaurant and sometimes social donation campaign. The customer puller becomes sometimes the sandwich-men of Japan, carrying big panel or in other case they holding small sign which indicate the shops.
